the shop was established in 2012 as a pop-up retail space within the Wimbledon College of Arts undergraduate degree show. This space provided students from the Print and Time Based Media department an oppourtunity to sell affordable limited edition prints and photos to the visiting public. I was charged with branding, installing, and managing the shop and such was the success of its inaugural year that I continued to manage the shop during the 2013 degree show. The management involved the processing of sales, volunteer recruitment and supervision, and developing a competitive pricing structure that encouraged spontaneous purchases.